Fixing The Hidden Gaps in Your Marketing Funnel

Overview

Join us for this third session in our Enterprise Oxfordshire Client-Led Webinar Series, where local business owners share real-world insights to help you grow.

Despite many small businesses doing all right things to raise their profile; showing up online, attending events or paying for ads, generating enquiries and sales can still be a challenge. During this session, Jane Abbott will look at three common reasons this happens and talk about how to fix them, so attendees can move from ‘just being visible’ to actually winning more of the right kind of sales.

What Jane will cover:

Are you reaching the right people? We’ll look at how to attract the people who actually need (and want) what you offer.
What happens after someone shows interest? A lot of businesses spend so much time focused on generating more leads, they forget about the people who have already shown and interested but perhaps weren’t ready to buy. I’ll share easy ways to stay in touch and move people forward.
Are you making it easy for people to buy? Sometimes the biggest issue is not asking for the sale. We’ll explore how to be confident about your offer, give people a reason to act, and make it simple to say yes.

This will be a practical, straightforward session with ideas that attendees can take away and apply immediately to their business.

Your Expert - Jane Abbott

Founder of The Marketing Shed and Jane Abbott Marketing, Jane provides expert marketing consultancy and support to owner-managed businesses, helping them unlock their full potential. An award-winning marketing strategist and Chartered Institute of Marketing professional, Jane brings over 25 years of experience in developing and implementing successful marketing strategies across a wide range of industries.